Clearly communicate

reach your audiences

I can help you translate complex topics into digestible messaging to build trust, transform mindsets, and compel action. With a lens focused on accuracy and equity, your organization can tell engaging stories.Services include:

  • Communications Strategy: Build plans for impact in outreach.

  • Storytelling and Branding: Create messaging that makes you stand out.

  • Content Strategy: Identify the channels to reach audiences.

Let's connect to make it happen

Capture your values and create messaging that lands. In today's ever-changing media environment, clarity is essential.I have 15+ years of experience helping organizations connect with diverse audiences. My experience spans sectors such as health and public health, equity and economics, and tech and philanthropy.From leading standout media outreach to driving high-impact advocacy and marketing campaigns, I'm driven by delivering measurable results. Ready to communicate with purpose and power? Let’s connect.

services

Here’s what I can help with:Communications and content strategy that drives action.Messaging that reflects your values.Words that deliver impact: across websites, decks, emails, and everywhere you communicate.

communications and messaging strategy

  • Communications Strategy: Access customized plans to align messaging with organizational goals and reach audiences.

  • Project Management: Gain support for multiphase campaigns to ensure seamless execution and measurable outcomes.

  • Thought Leadership: Development of articles, op-eds, and white papers that position your organization as a trusted source of accurate and innovative information.

Storytelling and writing

  • Writing and Editing: Deliver clear, compelling content that reflects your vision and voice.

  • Content Creation: Craft engaging blogs, articles, reports, newsletters, and more to captivate your audience.

  • Publications Management: Manage the end-to-end process of creating impactful reports, whitepapers, case studies, or other written materials.

digital marketing and branded outreach

  • SEO Strategies: Optimize your content to reach a wider and more engaged audience and improve search engine rankings.

  • Multichannel Content: Cut through the noise with tailored messaging for organic and paid social media, video scripts, advertising campaigns, and landing pages.

  • Email Marketing: Craft compelling campaigns to nurture relationships and drive action.

Media relations and public engagement

  • Public Relations: Build awareness by securing media coverage that highlights your work and mission through carefully considered campaigns.

  • Media Training: Gain precise and straightforward briefing and key messaging notes. Prepare your team to confidently handle media interviews and press events.

  • Public Engagement and Knowledge Translation: Create effective messages and touchpoints to reach more people in meaningful ways.

Results of campaigns and strategies have included:

Digital & Social Media Marketing

  • Boosting social media followers and engagement

  • Attracting new users and leads through targeted communications and digital marketing campaigns

  • Achieving results well above industry standard for ad placements on Google Display Networks

Content & SEO Strategy

  • Increasing SEO visibility and ranking of organic content

  • Building high-performing content series and e-newsletters

  • Creating a video campaign with broad organic reach for a foremost Canadian research organization

Media Relations & Thought Leadership

  • Placing op-eds and thought leadership articles in major news dailies

  • Building relationships with reporters to promote key data on topics such as the gender wage gap and discrimination in healthcare

  • Increasing major media mentions for a leading think tank on women's equity

Hi! My name is Caroline and it rhymes with "lean." Growing up, I went to French school in North Vancouver. I studied journalism at Carleton University and have a master in publishing from Simon Fraser University and a master in public administration from University of Victoria.My work journey spans from Washington, DC, to Vancouver. I’ve worked with nonprofits focused on sustainability, public health, women’s equity, human rights, and scientific research, as well as companies in the fintech and telehealth industries.Learning and volunteering are constants for me. I have taught English to new immigrants, facilitated yoga classes for underserved communities, and created campaigns for emerging organizations. Currently, I serve on the board of Co.ERASGA, a local dance company and incubator for new talent.I am grateful to live, work, and play on the unceded territory of the Musqueam, Squamish, and Tsleil-Waututh First Nations. In my free time, I like to explore local attractions, get out hiking, and practice dance and yoga.Moving helps me think so if you are interested in a walking meeting, I am here for it!

As much as I take results seriously, your overall experience is important. Listening and learning is the first part of the process. I can't wait to connect on the biggest ambitions for your company or organization.Got a writing or communications project you need a hand with? Not sure how to create an actionable outreach strategy? Share your goals so we can find how to get there. Reach out today for a free consultation.